|
Established in 2001, Yvents Sdn Bhd is
one of Malaysia’s premier and most
well-established live entertainment
companies specializing in bringing to
Malaysia world renowned international
shows ranging from large scale Broadway
and West End musicals to family
entertainment shows.
Helmed by Yvette Kang, winner of
Malaysia Tatler’s prestigious
‘Most Promising Young Woman’ award in
2006, Yvents! has established a
remarkable track record in the last
eight years and is the undisputed market
leader synonymous with presenting and
staging large scale Broadway and West
End calibre musicals and international
family shows. In the last six years,
Yvents! has established an excellent
rapport and garnered the support of
corporate sponsors, regulatory
authorities, government ministries and
royal families, venue owners as well as
the national media in Malaysia, thereby
consistently attracting tens of
thousands of audiences to its shows.
Yvents! corporate sponsors have included
the two largest telecommunication
companies in Malaysia, Maxis and Celcom,
as well as two of Malaysia’s largest
banks, CIMB Bank and RHB Bank. The Star,
Malaysia’s leading national English
daily and Astro, Malaysia’s satellite TV
network have also been the default media
partners of Yvents! for all its shows
and a defining characteristic of Yvents!
marketing campaigns are its full-page,
full colour print advertisements in the
national press that garner its shows
nationwide publicity.
Yvents! most recently secured the rights
to and staged one of Broadway’s longest
running smash hit musicals, ‘Chicago
The Musical’ in Malaysia in
November 2007 to critical acclaim.
Yvents! is currently promoting a season
of Disney’s blockbuster, multi-award
winning musical, “Disney’s
Beauty & The Beast - The Broadway
Musical” to be staged in
Malaysia from June 24 to July 3rd 2008.
In May 2007, Yvents! staged the world
famous award-winning ‘My Fair
Lady’ The Musical, by Bronowski
Productions, in Kuala Lumpur as part of
the Malaysian Government’s Visit
Malaysia Year 2007 nationwide and
regional campaign. The Star described
the performance with the headline ‘A
spectacular musical affair’.
Yvents has successfully staged and
presented the smash hit musical ‘Grease’,
produced by Phoenix Productions in May
2006. It has also established a strong
track record in promoting and staging
the super brands in family
entertainment, namely ‘Cartoon
Network’ in June 2006, ‘Sesame
Street’ in December 2004 and ‘Barney
Live’ in July 2004.
Yvents! has cemented its position as
Malaysia’s premier live entertainment
company. It is highly regarded in the
market by corporate sponsors, regulatory
authorities and the national press and
looks to expand its repertoire of
world-class shows in 2008 and beyond.
|